⁂ Whether you want to buy or sell a dental practice, you must ensure proper positioning of the business in its market. For sellers, a thriving practice with positive market appeal is the one that more quickly finds the right buyer. For dentists ready to move into a new location, getting started means building practice value, too. But how do you build this value and what work must you do?
If You Ever Plan To Sell A Dental Practice……. Make Patients Are Your Priority All The Time
Looking good on paper certainly helps you position your dental practice for sale in cities like Atlanta, Georgia or Las Vegas, Nevada. Likewise, when buying a dental practice you need to see good numbers. But your overall sales or growth strategy must focus on your biggest asset, patients.
Building your practice value comes down to fully developing your relationship with patients. You must ensure the best possible communication, goodwill, comfort and trust.
Communication involves educating patients about care. It also means creating a dialogue about the care they receive, giving them a voice in their treatment. Of course, communication also includes promotion of your practice brand and bringing in new patients.
Goodwill involves reinvesting in your community and ensuring you maintain a positive reputation. Comfort begins when patients walk in your door and continues throughout every experience as part of treatment. Trust builds through communication, goodwill and comfort.
Polish Your Public-Facing Image, Starting with Your Website
The Internet is the first place most people go today to find information about a dentist or dental treatment in Atlanta, Georgia. As for all things, Google seems to reign supreme. For your patients, community and potential patients to find you, you need a quality website with a good digital marketing strategy. Once they find you there, you must look good.
If you plan to sell a dental practice, you also need a great website. Buyers immediately conduct a search to gauge the quality of your business. You can lose a buyer before ever having a chance to meet them, if you do not look good online.
Make sure your website looks professional, yet engaging. Ensure you have no broken links or outdated information. Include plenty of patient educational information. Also ensure you provide contact forms for patients and easy processes for setting appointments and new patient paperwork completion.
Maximize Your Social Media Presence
Social media is an extension of your website and brick-and-mortar location. Use the most common social platforms to market your business. Ask questions on these pages to engage patients in dialogues and increase interaction. Also ensure your social profiles use the same aesthetic as your website.
When you sell your practice, potential buyers want to see proof of how your business interacts with patients. Are you engaging and friendly? Do you maintain positive feedback or reviews? Do patients seem to like your practice? Social media is a great proving ground for these points.
Market to New Patients
Because your website is one of the first places new patients go to learn about your practice, you must ensure the site is easily found through online search. This means stepping up your search engine strategy and engaging in quality SEO methods.
Also make your website payoff for potential patients, when they find it through search. Does each page entice new patients into the practice? Do you provide enough information for these newcomers?
You must also engage in traditional marketing methods, for new patient outreach. Is your signage attractive and does your physical office offer curb appeal? Do you work with local media for coverage and promotions? Does your practice sponsor community events? Do you have a patient referral program?
Remember that to sell a dental practice, that practice must show growth potential. When buying a dental practice, you must ensure you continue existing programs that work and create your own opportunities as a newcomer to the community.
Need To Sell A Dental Practice? Build Goodwill and Trust in Your Community
Much like community outreach for new patient acquisition, building goodwill and trust in your community plays a big role in maintaining your reputation. Hire positive people who enjoy their work and keep those staff members happy. Treat your patients like you want your healthcare providers to treat you. Keep politics out of your practice and avoid taking positions in the public eye that alienate others.
Make Your Patients Comfortable
When you sell a dental practice, you want the physical property to appear enticing to buyers. Likewise, you must ensure patients feel comfortable and valued from the moment they walk in your doors. This comfort comes down to providing a clean, well-appointed and modern office. Ensure staff members dress professionally and everyone exudes a positive attitude.
Of course, comfort extends beyond the waiting rooms and into the actual patient treatment experience. Do you provide individualized music or other media experiences for patients during treatment? Are your treatment spaces physically attractive and comfortable?
Get Expert Help to Sell a Dental Practice
When you want to sell a dental practice, engage with experts who know how to help you position your business for the most serious buyers. Encompass IHC provides the support you need to gain the best return, wherever you are selling in the United States, such as Houston, TX, Atlanta, GA or Syracuse, NY. Call Encompass IHC today at 919-395-0444.
